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Bid with your heart and soul

by Cristiana
(Romania)

A few collegues and I came with the idea of a fundraiser inside the company where we work, a multi national company of marketing and publicity. We named it “Bid with your heart and soul“.

For the event we came up with the idea of “affective” mobilization of the employees to avoid a possible reluctance to donate money for charity. Thus, we decided to use a special theme, which attracted the people into the game, even just for the sake of the game: an auction of personal items, old or new, useful or not but with a back story that deserves to be told.

I subscribed 48 items to the auction, from straw hats to old banknotes collection, with 48 stories and we auctioned them with great growth, proving us once again that the auction "germs" can catch anyone, especially when the purpose is charitable.

The starting price of the auction was the same for all objects involved, 1 $ as to not underestimate the artistic or sentimental value to any of them.

At the end the at the auction there were raised 2000 dollars which were donated to “Feed the Children” Foundation. It was a success because at first we didn't think that we will be able to raise so much money and people had a really good time.