Kid Safety ID Fundraisers
Kid Safety ID fundraisers serve a dual purpose: to raise funds for your organization and - more importantly - to create a permanent ID record for a child in the event of emergency.
The civic intent behind this kind of fundraising event is unquestionable but it reminds the community of things they fear. Despite your good intentions, most people will view the purchase of a kit as a necessary evil.
Child safety id fundraisers work best when geared towards parents with pre-schoolers and elementary school aged children. It is ideal for schools, daycares, sporting leagues and churches –any group with a strong association with children.
Since the subject matter is a little depressing, it's easier if your fundraiser is tied in as part of a bigger event – a school fair, a local festival, etc.
Utilize the media if you can and ask them to publicize the event in advance. In all likelihood, they'll be on hand the day of the event too - this is just the kind of community happening that local newspapers and TV stations love.
There is a wide range of products offered in this genre. Kits range from simple id cards with fingerprint recording materials to deluxe kits including DNA collection supplies. The kits retail from $8.00 to $25.00 with your organization netting about 40% of the sales.
The nature of the beast means that this may not be the most "fun" fundraiser you ever have, but you can take pride in knowing that you're providing a real service to your community.